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A peek into the future?

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  • #31
    Re: A peek into the future?

    There is something very important to keep in mind regarding M101 - it is designed specifically for use on fresh paint only, not factory applied and cured paint. And the aftermarket paints used in Europe are quite a bit different from those used in the US due to various regulatory concerns, etc. As you probably know, aftermarket paint is vastly different than factory paint due to the way factory paint is baked and cured. And even the construction of the foam pads for this use is unique to Europe.

    Our very own Jason Rose has had the very good fortune to travel all over the word, working with body shops and detailers from Norway to Germany to Turkey, and from China to Hong Kong to South Korea to Malaysia. There are, as has been said, some pretty unique cultural differences in the automotive surface care industry, including the types of products used, and the techniques used with them.
    Michael Stoops
    Senior Global Product & Training Specialist | Meguiar's Inc.

    Remember, this hobby is supposed to be your therapy, not the reason you need therapy.

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    • #32
      Re: A peek into the future?

      Originally posted by Michael Stoops View Post
      No, it's going to be an Asia market only product, at least for the time being.
      If it's ok i'd like to know the particular reason why it's going to be an asia market only product?

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      • #33
        Re: A peek into the future?

        Much of the Asian market is subject to extreme levels of acid rain and other pollutants that we don't have in the West. It's is also a cultural rarity that owners of higher end vehicles will ever do any detailing on their own, rather they take their vehicles to a detail center where the work is done for them. This is especially true in Hong Kong and China. This type of product is very popular in these markets, especially among higher end vehicle clientele, and we are simply addressing that market. The product is not going to be sold as a stand alone product, but rather as the final step in a multi step detailing process that corrects all paint defects and then this coating is applied to protect against the elements. Overall gloss is not the prime objective here - long lasting, tough protection is.

        Our research has been in depth enough that even the product part number has cultural significance in China, as does the product name itself.
        Michael Stoops
        Senior Global Product & Training Specialist | Meguiar's Inc.

        Remember, this hobby is supposed to be your therapy, not the reason you need therapy.

        Comment


        • #34
          Re: A peek into the future?

          Originally posted by Michael Stoops View Post
          Our research has been in depth enough that even the product part number has cultural significance in China, as does the product name itself.
          Very interesting. On a trip to Hong Kong I was fascinated by the importance that numbers play in their society. Some of the buildings we visited had strangely numbered floors.

          Any more detail on the part number for this product? Any 9's in it to symbolise durability or "long lastingness"?

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          • #35
            Re: A peek into the future?

            Originally posted by Michael Stoops View Post
            Much of the Asian market is subject to extreme levels of acid rain and other pollutants that we don't have in the West. It's is also a cultural rarity that owners of higher end vehicles will ever do any detailing on their own, rather they take their vehicles to a detail center where the work is done for them. This is especially true in Hong Kong and China. This type of product is very popular in these markets, especially among higher end vehicle clientele, and we are simply addressing that market. The product is not going to be sold as a stand alone product, but rather as the final step in a multi step detailing process that corrects all paint defects and then this coating is applied to protect against the elements. Overall gloss is not the prime objective here - long lasting, tough protection is.

            Our research has been in depth enough that even the product part number has cultural significance in China, as does the product name itself.
            Thanks for the explanation, Mr. Stoops. Also this answer my curiosity about unique product number for deep crystal coating (M188 > 8 for Chinese culture represent "fat" *like "fat" in "Gong Xi Fat Choi"* which mean "prosperity" in general, but for more detailed and specific one, we have to look at the combination itself), which turns out the Meguiar's Asia was concerned about part numbering thing. Perhaps we'll see in future if there're any new Asia only products using part number "168", "189", etc.

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