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Mike Phillips
Apr 11th, 2008, 12:29 PM
Life Insurance Wax (http://meguiarsonline.com/forums/showthread.php?t=23206)


http://archive.meguiarsonline.com/forums/photopost/data/717/LifeInsurance01.jpg

http://archive.meguiarsonline.com/forums/photopost/data/717/LifeInsurance02.jpg

http://archive.meguiarsonline.com/forums/photopost/data/717/LifeInsurance03.jpg

http://archive.meguiarsonline.com/forums/photopost/data/717/LifeInsurance04.jpg

http://archive.meguiarsonline.com/forums/photopost/data/717/LifeInsurance05.jpg

http://archive.meguiarsonline.com/forums/photopost/data/717/LifeInsurance06.jpg

Paul S
Apr 11th, 2008, 01:42 PM
Mike
When did they sell this product ? Marketing sure has come a long way.

gb387
Apr 11th, 2008, 01:50 PM
Thats fun! Very interesting.

CarbonBlack
Apr 11th, 2008, 01:52 PM
what product did this evolve into (if any).
I would guess it became the "Cleaner Wax".

PorscheGuy997
Apr 11th, 2008, 02:44 PM
Here is a pic of Kevin's liquid version of Life Insurance:
http://forumarchive.meguiars.com/photos/kevin_brown/images/21092/original.aspx




I believe Mike said that Life Insurance was an early form of #20.

Mike Phillips
Apr 11th, 2008, 03:02 PM
what product did this evolve into (if any).
I would guess it became the "Cleaner Wax".

A12 Cleaner/Wax came out in 1973, so this never evolved into A12 Cleaner/Wax



I believe Mike said that Life Insurance was an early form of #20.



Just guess or taken from something someone may have told us at one time, we have send an e-mail to Dick Koeth whose been with the company since 1965 and asked him if he remembers the year this came out and the story behind it.

:)

Mike Phillips
Apr 11th, 2008, 03:16 PM
Dick Koeth sent me an e-mail stating this is a project he headed up back in either 1981 or 1982

"Our goal was to offer an honest product that would deliver long-lasting protection. Paints in those days looked very bad if not well protected" -Dick Koeth


So there you go...

:xyxthumbs

J. A. Michaels
Apr 11th, 2008, 03:25 PM
Ilike it. Very cool. Plus a little of the story behind it. There still is alot of truth in the ad copy. Thanks for sharing, Mike.

yalerd
Apr 11th, 2008, 06:38 PM
Very nice!

Setec Astronomy
Apr 23rd, 2008, 05:22 PM
Here is a pic of Kevin's liquid version of Life Insurance:
http://forumarchive.meguiars.com/photos/kevin_brown/images/21092/original.aspx


Ha ha, I like that black-bottle rip-off says "lowers E.T.'s"!

Sydster
Apr 24th, 2008, 04:59 AM
NEAT! :db::drool1