Life Insurance Wax

[Mike Phillips]

Life Insurance Wax (http://meguiarsonline.com/forums/showthread.php?t=23206)


http://archive.meguiarsonline.com/forums/photopost/data/717/LifeInsurance01.jpg

http://archive.meguiarsonline.com/forums/photopost/data/717/LifeInsurance02.jpg

http://archive.meguiarsonline.com/forums/photopost/data/717/LifeInsurance03.jpg

http://archive.meguiarsonline.com/forums/photopost/data/717/LifeInsurance04.jpg

http://archive.meguiarsonline.com/forums/photopost/data/717/LifeInsurance05.jpg

http://archive.meguiarsonline.com/forums/photopost/data/717/LifeInsurance06.jpg

[Paul S]

Mike
When did they sell this product ? Marketing sure has come a long way.

[gb387]

Thats fun! Very interesting.

[CarbonBlack]

what product did this evolve into (if any).
I would guess it became the "Cleaner Wax".

[PorscheGuy997]

Here is a pic of Kevin's liquid version of Life Insurance:
http://forumarchive.meguiars.com/photos/kevin_brown/images/21092/original.aspx




I believe Mike said that Life Insurance was an early form of #20.

[Mike Phillips]

what product did this evolve into (if any).
I would guess it became the "Cleaner Wax".

A12 Cleaner/Wax came out in 1973, so this never evolved into A12 Cleaner/Wax



I believe Mike said that Life Insurance was an early form of #20.



Just guess or taken from something someone may have told us at one time, we have send an e-mail to Dick Koeth whose been with the company since 1965 and asked him if he remembers the year this came out and the story behind it.

:)

[Mike Phillips]

Dick Koeth sent me an e-mail stating this is a project he headed up back in either 1981 or 1982

"Our goal was to offer an honest product that would deliver long-lasting protection. Paints in those days looked very bad if not well protected" -Dick Koeth


So there you go...

:xyxthumbs

[J. A. Michaels]

Ilike it. Very cool. Plus a little of the story behind it. There still is alot of truth in the ad copy. Thanks for sharing, Mike.

[yalerd]

Very nice!

[Setec Astronomy]

Here is a pic of Kevin's liquid version of Life Insurance:
http://forumarchive.meguiars.com/photos/kevin_brown/images/21092/original.aspx


Ha ha, I like that black-bottle rip-off says "lowers E.T.'s"!

[Sydster]

NEAT! :db::drool1