View Full Version : Old Meguiar's Advertisements

Feb 5th, 2009, 11:05 AM
Here are some old Meguiar's magazine ads I found:

From 1969


From 1983


Feb 5th, 2009, 11:22 AM
From 1983

http://archive.meguiarsonline.com/forums/photopost/data/500/FF.jpgLooks like Meguiar's was copying Zaino Z-CS and Optimum Opti-Seal back in 1983. :D

I think I also vaguely remember a Johnson Wax product that was WOWA back in the 50's.

Feb 5th, 2009, 11:24 AM
I'm lovin the Roadrunner ad. Its safe to say we've all invested in some time honored product here. And if its safe enough to use on a gull-wing its safe enough to use on anythng i own.

That acme wax might blow up on ya:D.


Mike Phillips
Feb 5th, 2009, 11:45 AM
Good find...

Note how Meguiar is spelled in the first ad, no apostrophe and the letter s

Check these out...

Meguiar Car Care Products (http://meguiarsonline.com/forums/showthread.php?t=21782)

There used to be a commercial on TV for Meguiar's using the Roadrunner and Wile E Coyote back in the 80's too...


Feb 5th, 2009, 01:10 PM
Great Find!!
Thanks for Sharing!!

Feb 6th, 2009, 05:51 PM
Cool beans! Like the Fast Finish ad, fun!

Feb 6th, 2009, 06:30 PM
Good find...

Note how Meguiar is spelled in the first ad, no apostrophe and the letter s

Check these out...

Meguiar Car Care Products (http://meguiarsonline.com/forums/showthread.php?t=21782)

The apostrophe always causes a problem when it comes to the names of businesses. The use of the apostrophe makes sense when the name is conjoined with one or more other word, say, "Meguiar's Car Care Products" or "Macy's Department Store." The problem occurs when the name becomes to be used independently of the other terms: Meguiar's or Macy's. At that point the apostrophe becomes redundant and indeed misleading.

My father had to face this problem in his own business. He began his furniture business with another gentleman. The firm was named "Barnes & Kimel Furniture Company." Later the partnership was dissolved and my father renamed the store: "Kimel's Furniture." Very quickly the store became known simply as "Kimel's," though I know that at some point my Dad tried the name "Kimel Furniture," but it just didn't seem to work. Rightly or wrongly, he subsequently decided to keep the plural and drop the apostrophe, and the business became known as "Kimels" or "Kimels Furniture." I'm not sure what the marketing and advertising folk did when they needed to use the apostrophe. Perhaps they reverted back to the old usage or perhaps they simply added an apostrophe, "Kimels'." Those apostrophes can be confusing linguistic critters.

Zeta Detail
Feb 11th, 2009, 02:15 AM
Lovely ads!

Rick McDonough
Feb 11th, 2009, 06:03 AM
Thanks for sharing, those are classic!