Life Insurance Wax

[Mike Phillips]

Life Insurance Wax

[Paul S]

Re: Life Insurance Wax

Mike
When did they sell this product ? Marketing sure has come a long way.

[gb387]

Re: Life Insurance Wax

Thats fun! Very interesting.

[CarbonBlack]

Re: Life Insurance Wax

what product did this evolve into (if any).
I would guess it became the "Cleaner Wax".

[PorscheGuy997]

Re: Life Insurance Wax

Here is a pic of Kevin's liquid version of Life Insurance:





I believe Mike said that Life Insurance was an early form of #20.

[Mike Phillips]

Re: Life Insurance Wax

what product did this evolve into (if any).
I would guess it became the "Cleaner Wax".

A12 Cleaner/Wax came out in 1973, so this never evolved into A12 Cleaner/Wax

I believe Mike said that Life Insurance was an early form of #20.

Just guess or taken from something someone may have told us at one time, we have send an e-mail to Dick Koeth whose been with the company since 1965 and asked him if he remembers the year this came out and the story behind it.

[Mike Phillips]

Re: Life Insurance Wax

Dick Koeth sent me an e-mail stating this is a project he headed up back in either 1981 or 1982

"Our goal was to offer an honest product that would deliver long-lasting protection. Paints in those days looked very bad if not well protected" -Dick Koeth


So there you go...

[J. A. Michaels]

Re: Life Insurance Wax

Ilike it. Very cool. Plus a little of the story behind it. There still is alot of truth in the ad copy. Thanks for sharing, Mike.

[yalerd]

Re: Life Insurance Wax

Very nice!

[Setec Astronomy]

Re: Life Insurance Wax

Here is a pic of Kevin's liquid version of Life Insurance:

Ha ha, I like that black-bottle rip-off says "lowers E.T.'s"!

[Sydster]

Re: Life Insurance Wax

NEAT!