Life Insurance Wax
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Thread: Life Insurance Wax

          
  1. #1
    Registered Member Mike Phillips's Avatar
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    Life Insurance Wax

    Mike Phillips
    Office: 800-869-3011 x206
    Mike.Phillips@Autogeek.net
    "Find something you like and use it often"

  2. #2
    Registered Member Paul S's Avatar
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    Re: Life Insurance Wax

    Mike
    When did they sell this product ? Marketing sure has come a long way.

  3. #3
    Registered Member gb387's Avatar
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    Re: Life Insurance Wax

    Thats fun! Very interesting.
    Brandon

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    Carbon-Black-Detailing CarbonBlack's Avatar
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    Re: Life Insurance Wax

    what product did this evolve into (if any).
    I would guess it became the "Cleaner Wax".
    Luck is probability taken personally!

  5. #5
    Person PorscheGuy997's Avatar
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    Re: Life Insurance Wax

    Here is a pic of Kevin's liquid version of Life Insurance:





    I believe Mike said that Life Insurance was an early form of #20.
    Chris
    Dasher Detailing Services

  6. #6
    Registered Member Mike Phillips's Avatar
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    Re: Life Insurance Wax

    Quote Originally Posted by CarbonBlack View Post
    what product did this evolve into (if any).
    I would guess it became the "Cleaner Wax".
    A12 Cleaner/Wax came out in 1973, so this never evolved into A12 Cleaner/Wax

    Quote Originally Posted by PorscheGuy997 View Post
    I believe Mike said that Life Insurance was an early form of #20.
    Just guess or taken from something someone may have told us at one time, we have send an e-mail to Dick Koeth whose been with the company since 1965 and asked him if he remembers the year this came out and the story behind it.

    Mike Phillips
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  7. #7
    Registered Member Mike Phillips's Avatar
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    Re: Life Insurance Wax

    Dick Koeth sent me an e-mail stating this is a project he headed up back in either 1981 or 1982

    "Our goal was to offer an honest product that would deliver long-lasting protection. Paints in those days looked very bad if not well protected" -Dick Koeth


    So there you go...

    Mike Phillips
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  8. #8
    aka: 23jam J. A. Michaels's Avatar
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    Re: Life Insurance Wax

    Ilike it. Very cool. Plus a little of the story behind it. There still is alot of truth in the ad copy. Thanks for sharing, Mike.
    quality creates its own demand

  9. #9
    Registered Member yalerd's Avatar
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    Re: Life Insurance Wax

    Very nice!

  10. #10
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    Re: Life Insurance Wax

    Quote Originally Posted by PorscheGuy997 View Post
    Here is a pic of Kevin's liquid version of Life Insurance:

    Ha ha, I like that black-bottle rip-off says "lowers E.T.'s"!

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