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Thread: Best way to get your Detailing business going?

          
  1. #11
    Registered Member Renny Doyle's Avatar
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    Re: Best way to get your Detailing business going?

    Congrads on the new Biz...its fun to see a new business grow and prosper! Again...best wishes within your efforts!

    Quote Originally Posted by hondamtrco4life View Post
    I started a detailing business recently. For me it's a side gig since I already have an awesome 9-5pm job. I priced my packages after checking around to see what others charged. Also you have to ask yourself, what is "my work" worth? High volume shops rarely do as good of a job as a private detailer does. They spend 15-20min on a Basic wash & wax and I spend 3-4 hrs. Thats why I charge $75 and they can charge $30. They run the car through a machine wash with brushes, dry it off, spray some wax (blue coral NOT Meguiars) on it and buff it. That does NOT even compare to what my customer gets in the 3-4hrs I spend on their car.

    As far as advertising goes. I first came up with a name (which was pretty hard because most of them were taken). Then I made business cards. The secret to my advertisement is talking. I'm what you call a "people person" so I talk to anyone and everyone. For example, next time you're pumping gas and someone pulls up on the opposite side from you. Instead of avoiding eye contact. Make eye contact, compliment his/her car (if it's nice), and ask him/her who takes care of the car (washing, waxing, etc). Bam! You have an opportunity to hand them a business card and tell them about your business. It's that easy. Anywhere and everywhere you go don't be shy to spark a conversation with people and mention what you do.

    Shoot I was getting a haircut last night and the lady cutting my hair told me she was new to the area. I told her about my business to which she responded by saying she had a guy detail their cars where she moved from. I told her about my business, and before I knew it she was asking me for a card and for extra's to give out to customers.
    Renny Doyle
    Attention To Details
    "Detailers of Air Force One"
    www.detailingsuccess.com

  2. #12
    Registered Member gww35's Avatar
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    Re: Best way to get your Detailing business going?

    I am starting my business next year. I plan on being professionally trained. Yea I know it costs bucks, however the training is what sets you apart from 90% of the other detailers. You will be able to charge more, and you will be able to tackle problems the other guys can't. the word will get around that your an expert and then you can raise your prices again. I wold rather detail one car a day and make $300 for six hours work than do three quick details for $99 each and spend 8-10 hours. (including driving time)

    What I am saying is invest in good equipment and seek the best training.

  3. #13
    SHAKEN 03mach1's Avatar
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    Re: Best way to get your Detailing business going?

    I started my business a year ago after I bought my Bird because I needed money to fix it. My business was slow I made tons of flyers that I went around to banks and realators offices but that was when the economy started to go down hill. I now have just started to get new customers and it all started by me being on a Mustang Mach1 specific site and I posted some pics of my Mach1 all meguiarized and I got a PM froma guy wanting me to detail his Mach and he lives 30min from me. Then after that he said a buddy of his needed a exterior detail and so i detailed that last friday and now that guys nephew calls me up and wants Infiniti exterior detailed. Sometimes the cusomer if they like the detail they will tell friends how good your work is and then your business starts booming. I have also tried to sell my services the place that I work at for my main job which is a car wash/lube. I told my boss what I do and what I can help my own work place out but they said I was a little expensive. Good quality work pays off, also go to gated communities and post flyers up.
    Alex
    1972 Dodge Dart Swinger360
    1998 SVT Cobra 1 of 551
    1969 Ford Mustang Fastback

  4. #14
    Registered Member Renny Doyle's Avatar
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    Re: Best way to get your Detailing business going?

    You are wise...picking the right training can cut the learning curve greatly! Time is what is expensive and mistakes within the art of detailing or spendy business, marketing and sales mistakes can cost you even more!

    I have owned several businesses over the years within several industry...detailing being one of them. I attended college, have attended several continual education seminars, countless market courses and a number of sales training clinics...I am a student of life and business. I guess my point is that I look at any education I can gain as an investment vs. a cost.

    Again you are smart to take action and gain knowledge from others...and continue to visit MOL...its an education within itself!

    You may also desire to look into SCORE in your area. For anyone looking to grow a business, this is worth a look!

    Happy detailing all,



    Quote Originally Posted by gww35 View Post
    I am starting my business next year. I plan on being professionally trained. Yea I know it costs bucks, however the training is what sets you apart from 90% of the other detailers. You will be able to charge more, and you will be able to tackle problems the other guys can't. the word will get around that your an expert and then you can raise your prices again. I wold rather detail one car a day and make $300 for six hours work than do three quick details for $99 each and spend 8-10 hours. (including driving time)

    What I am saying is invest in good equipment and seek the best training.
    Renny Doyle
    Attention To Details
    "Detailers of Air Force One"
    www.detailingsuccess.com

  5. #15
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    Re: Best way to get your Detailing business going?

    Idk about anyone else, but I started out with the EcoPod, from here.
    http://www.chemicalguys.com/Chemical...r_p/pow_01.htm
    Grabbed a few things for interiors @ Walmart, and door to door to the local businesses. " hey! I'm Zack, with CleanSquad, auto detailing, .came to see if any of you guys wanted your car or truck done?"
    It's slow. Many said "not today, but payday is Friday, gotta card?" I passed out so many damn cards it's crazy. But each day, I'd get 2 or 3 for just a wash n wax with the EcoPod. I Made it a point to do a few little extra things for them, and did an awesome job for them....following week, they'd call or one of their co workers did...as mentioned earlier, word of mouth. On days that I didn't get any calls I'd still be out and at it around 9 am going to all the oilfield companies and such...many of their from office staff don't get there until around 9 am. Most of then require you to take credit cards ( at least around here, so they can pay with their company card) so I got the square and came back at them. Now I'm in the process of setting up different companies for different days. My first company wanted me to do it on Wednesdays, every other week. This is what I charge them. It may or may not work in your area, I guess that all depends. But I charge $50 for hand wash n wax ( trucks vans n SUV's) then anything else is extra. My Wednesday place has 4 trucks, I charge total $85/truck for the following
    * hand wash n wax
    * windows
    * vacuum
    * basic interior wipe down.
    * bug removal
    * spot removal.

    Alot of that is worth well more than $85 a truck but it's only really bad the first time...after that its just general maintainance. And it's guaranteed money. they also tip really well. From there, it's all referrals and word of mouth. Do a bad *** Job and they'll tell the world.

    I stay the hell away from car dealerships. Maybe I just had a bad experience but for me, they want a masterpiece for free. They'll keep you busy on slow days but it just wasn't worth the headache, for me.hope this helped at all. I'm sure there are ways I can tighten it up but it's working so far. I also leave a business on their dash, when doing individuals cars.

  6. #16
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    Re: Best way to get your Detailing business going?

    Your local area should have lots of FaceBook group sites that cater to stuff like: Services; for Sale/Wanted; Anything Automotive; Guy Stuff, and so on. I place ads on these and generate business. Get on facebook and do a search for groups in your local area/city. The only thing is that lots of people seem to think your work comes cheap.

    Jim

  7. #17
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    I use Facebook Linkedin Twitter to get my detail business going. Just as I did with my window cleaning business. I already got a business listing on Google for ppl searching for this type of service. I do a lot of foot work ie business cards or flyer. Just got ins and bonding so I can get commercial contracts.

  8. #18
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    I've had tremendous luck with going door to door (to companies not homes). Just talking to a receptionist, giving her a flyer and asking if she can put it in the employee break room. Briefly summing up the business. I have a good quick schpill that works very well if anyone's interested in hearing it. I've even been lucky enough to get a corporate 5 story building with a large parking lot that had become my regular biggest client. I simply walked into the main lobby and asked who would be in charge of giving permission to operate in their parking lot. Offered the guy a free wash per month, and he just thought its be cool to have me around. There are 4 major business including an investing firm in this building, I started washing my own car and friends cars in this parking lot during the rush hours (coming to work, lunch breaks, and leaving work) so like 7-9, 1130-130, and 430-6. It only took 1 week of this to generate 8 new clients, and talked to 20 or 30. Now just 3 months later from this building alone I have a customer list of over 50 people. Most of them are only once every 10 weeks or so, but I have 2 regulars who get a basic wash every 2 weeks and at least 15 or so who are at least once a month. At least half the clients have gotten some type of additional service (headlight restoration, paint correction, spot removal interior, etc). Also auto dealerships are cheapos, but they will put cash in you're pocket on slow days. They trend to gravitate more towards interiors that really need help, spot paint correction, etc, and you'll have to offer them a deal. Most dealers have their own wash guy already, but its worth taking a rainy day and visiting 20 used dealers in the area. And visit them often, go to the same dealer at least twice a month. The point is PHYSICALLY TALK TO PEOPLE. And WASH CARS IN PUBLIC PLACES WITH HIGH TRAFFIC. This I'd the best advertising for mobile detailing. Go to a Whole Foods parking lot on a Saturday afternoon and make a headlight restoration on a friends car. Work slowly on purpose to prolong your exposure time to the public, you'll be surprised how many people walk up to you and ask for your business card, and if your a good sales man, you might get a job m on the spot! Keep a customer phone master list and date and you're of service completed. Update this every day. So every morning if you have no appointments, call customers who you know you haven't raked to in 6 weeks. If they don't answer leave a voicemail "hi its David from **mobile detail whatever*** just making a courtesy call since I haven't heard from you in about 6 weeks. Have a wonderful day!

  9. #19
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    Business that you feel good about (high chance, or high desire to get customers in that building) say you have 1 client who you wash his car at his place of business, (of course offer him done type of referral), but revist a receptionist at least once a month and drop off another flyer. Put flyers on the cars in the lot (no more than once every 3 months for the same lot) even offer a "quick $10 wash" I'll be in the parking lot on Wednesday from 8-1 pm look for the big yellow van etc etc on the flyers. Its only a matter of time until you have 2,3, 6 customers. Then your operating in the same parking lot fairly often, and you're simple presence is enough advertising, and you can cut back on the gimmicks. I know none of us want to be that guy who does all these basic washes, BUT in the beginning you'll get a higher volume of customers this way, higher volume means more public presence means free advertising, and advertising only works when its repetitive...you have to get stick inn people's minds to actually think about you. Full details will be generated from this type of campaign, and it will only be a matter of time before your doing what you love.

  10. #20
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    Re: Best way to get your Detailing business going?

    We started www.getcarclean.com as a detailer and valeter directory
    Not quite there yet, but I'd be happy to answer any questions regarding it!

    I have posted a couple of times about it, but I keep getting removed :-(

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