Perhaps the potential financial return does not warrant the investment, and it may well be that the market is already flooded with boutique waxes, but I would like to suggest that Meguiar's consider developing a more expensive paste wax. This wax would be sold within the $40-$60 price bracket and would be designed to compete against waxes such as Chemical Guys 50/50, P21S 100% Carnauba, and Pinnacle Souveran. It would be a carnauba/synthetic hybrid and would have the following characteristics:
1) Easy application and easy removal. WOWO. If one reads the reviews of the above mentioned waxes, one finds that each is extolled for its easy application and easy removal.
2) Does not stain trim.
3) Typical carnauba durability or better (6-12 weeks under normal conditions). In other words, it needs to have better durability than Souveran, but does not need to last as long as Collinite.
4) Great wet look.
5) It would only be sold over the internet through one or two distributors. Limited availability and distribution heightens the perception of prestige.
The product might not make a profit for Meguiar's, but that is okay. What is important is for Meguiar's to offer a wax that is well reviewed and which competes well against the above mentioned carnauba waxes. The mere offering of this kind of wax elevates the Meguiar's name and ennobles the entire line.
I realize, of course, that M26 and M21 may well produce appearances that are indistinguishable from more expensive waxes/sealants; but the fact remains that in the minds of some (many?) "less expensive" signifies "inferior."
AutoGlym now has its High Definition Wax. Why shouldn't Meguiar's have its own exclusive elite wax? Meguiar's Concours Carnauba or something like that. I'm sure you all can figure out better names for it.
Cheers,
Al
1) Easy application and easy removal. WOWO. If one reads the reviews of the above mentioned waxes, one finds that each is extolled for its easy application and easy removal.
2) Does not stain trim.
3) Typical carnauba durability or better (6-12 weeks under normal conditions). In other words, it needs to have better durability than Souveran, but does not need to last as long as Collinite.
4) Great wet look.
5) It would only be sold over the internet through one or two distributors. Limited availability and distribution heightens the perception of prestige.
The product might not make a profit for Meguiar's, but that is okay. What is important is for Meguiar's to offer a wax that is well reviewed and which competes well against the above mentioned carnauba waxes. The mere offering of this kind of wax elevates the Meguiar's name and ennobles the entire line.
I realize, of course, that M26 and M21 may well produce appearances that are indistinguishable from more expensive waxes/sealants; but the fact remains that in the minds of some (many?) "less expensive" signifies "inferior."
AutoGlym now has its High Definition Wax. Why shouldn't Meguiar's have its own exclusive elite wax? Meguiar's Concours Carnauba or something like that. I'm sure you all can figure out better names for it.
Cheers,
Al
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