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Meguiar's Introduces Wraptivo Designer Car Wraps

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  • Meguiar's Introduces Wraptivo Designer Car Wraps

    Wraptivo allows consumers to modify their cars in an interchangeable and fun way, without the commitment and cost of full body paint. Dull vehicles are transformed into bold personalized creations with Wraptivo's safe, thin adhesive-backed film in as little as 4-8 hours. A limitless palette of customization opportunities, including personal photos, licensed logos and patterns, exist through a state-of-the-art Customizer accessible online. For the first time, Wraptivo will provide the US automotive consumer with the ability to choose textured finishes, such as chrome, carbon and matte.

    Wraptivo's Customizer provides individuals with the ability to have absolute creative control to configure and modify the outside shell of their car, ultimately producing a four-wheeled work of art from the privacy of their very own computer.

    Meguiar's previewed this bold new technology during the 2009 Specialty Equipment Market Association (SEMA) Show by showcasing a Scion xB and a 2009 Mustang wrapped in different-themed Wraptivo skins each day. At the Wraptivo booth we also showed the online customizer that allowed attendees to design, produce and share their own Wraptivo designer car wraps with friends.

    Meguiar's Wraptivo is not for consumers who believe a vehicle is simply a mode of transportation, but rather for those who view their car as an extension of individual style. This product gives fans of racing, fashion, sports or pop culture a platform to showcase and show off their interests and personalities on any and all parts of their ride. "From the mild to the wild, anything is possible with Wraptivo," said automotive stylist and Wraptivo spokesperson, RJ de Vera.

    De Vera adds, "Our goal at SEMA was to give our audience a sneak peek into something progressive, fresh, and exciting in the automotive world. Consumers now have the ultimate tool to let their minds create limitless customization. Who needs anything typical or run-of-the-mill when you can let your imagination run wild on your hood, truck or roof? With Wraptivo, you can be as understated or loud as you wish, separating yourself from your neighbors and everyone else at a red light."

    Below are a few images taken at the Wraptivo booth during SEMA and just a couple examples of what the online customizer will be able to show.

    Wraptivo is still in its infancy but we thought you might be interested in seeing what we've got planned for the future.

    For more information and to join the mailing list, visit www.wraptivo.com/











    Michael Stoops
    Senior Global Product & Training Specialist | Meguiar's Inc.

    Remember, this hobby is supposed to be your therapy, not the reason you need therapy.

  • #2
    Re: Meguiar's Introduces Wraptivo Designer Car Wraps

    It will be interesting to see how this holds up to the various washing techniques that sometimes instill swirls. I assume you can't polish this.
    -Bob
    NXTti graduate, Meguiars Ford/SEMA Team

    "All Corvette's are red, the rest are mistakes" - John Heinricy (Corvette Engineer)

    Comment


    • #3
      Re: Meguiar's Introduces Wraptivo Designer Car Wraps

      Whether you can or can't remove swirls is still being looked at. We're still so new with this that R&D is still researching and validating products to see exactly what you can and can't do with it.

      Again, please keep in mind that this really is a sneak peak at the future, which also explains why the Wraptivo website is perhaps not as content rich as you might have hoped for at this time.
      Michael Stoops
      Senior Global Product & Training Specialist | Meguiar's Inc.

      Remember, this hobby is supposed to be your therapy, not the reason you need therapy.

      Comment


      • #4
        Re: Meguiar's Introduces Wraptivo Designer Car Wraps

        Got any more pictures?

        I'm not sure I understand what this is yet. Sounds like a giant decal?

        Comment


        • #5
          Re: Meguiar's Introduces Wraptivo Designer Car Wraps

          http://www.wraptivo.com/faq.html

          Answers several of the questions here so far.

          Comment


          • #6
            Re: Meguiar's Introduces Wraptivo Designer Car Wraps

            I think it's a cool idea!! As long as it doesn't negatively effect the car's finish, I'll be looking into this! (but also gotta see price first..)
            2011 Infiniti G37S 6MT
            Black Obsidian

            Comment


            • #7
              Re: Meguiar's Introduces Wraptivo Designer Car Wraps

              I tried editing my post after reading more on the website.

              This sounds interesting. I'd love to try it on my car.

              I hope they have support for factory body/"ground effect" kits though, instead of just the base models.

              I bet you could even get this clear-coated over to last longer.

              Comment


              • #8
                Re: Meguiar's Introduces Wraptivo Designer Car Wraps

                Originally posted by Clutch34 View Post
                I think it's a cool idea!! As long as it doesn't negatively effect the car's finish, I'll be looking into this! (but also gotta see price first..)
                It shouldn't unless the finish is not clean when the wrap is installed.

                Originally posted by xantonin View Post
                I bet you could even get this clear-coated over to last longer.
                That kind of defeats the purpose of wrapping a car......might as well paint it if you are going to prep for a spray clear coat. The "idea" behind wrapping a car is a cheaper way to do a color change and / or protect the paint on a track car.

                The local shop that installs clear bra's also does vehicle wraps. Most of their business is commercial when they do a full wrap on a cargo van or something. When I talked to them about doing a complete wrap on my Porsche, they claimed 6-7 years for a car that doesn't see much inclement weather, 3-4 otherwise.

                I've "played with" a few different brands of wrap. Come were much easier to use than others. The "best" material did not get super tacky until heat / pressure was applied. This made the application much easier since it could be lifted up and re-applied if necessary. It's also amazing how much you can stretch around curves.

                I've been trying to find a way to score a commercial account to buy the wrapping material without opening up a full sign or body shop.



                Flat Black has been all the rage the past few years:

                Comment


                • #9
                  Re: Meguiar's Introduces Wraptivo Designer Car Wraps

                  In a totally non-sarcastic voice, "Why?"

                  What I mean is what does Meguiar's see in making vinyl car wraps? Don't get me wrong, I think they're great but I wouldn't have thought you guys coming out with that type of product.

                  Is there a future line of vinyl care products coming out?

                  Ryan
                  Attack life, it's going to kill you anyway.

                  This is your life. Choose to live it to the fullest.

                  Comment


                  • #10
                    Re: Meguiar's Introduces Wraptivo Designer Car Wraps

                    Originally posted by Ryan L. View Post
                    In a totally non-sarcastic voice, "Why?"

                    What I mean is what does Meguiar's see in making vinyl car wraps? Don't get me wrong, I think they're great but I wouldn't have thought you guys coming out with that type of product.

                    Is there a future line of vinyl care products coming out?
                    The few cars I've seen in my area with a full wrap were high dollar cars trying to protect the finish during track events / preserve the original paint.

                    Seams like a perfect market for Meguiars.

                    On second thought, I'm willing to bet this is directly related to 3M's takeover of Meguiars since they've been making protective film for many years now.

                    Problem is, their clear film is not the product of choice anymore, at least not with the detailing / graphic shops in my area. They stopped using 3M due to yellowing. I have yet to see a colored vinyl suffer from this so shouldn't be an issue.

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                    • #11
                      Re: Meguiar's Introduces Wraptivo Designer Car Wraps

                      This is the same type of wrap Nascar uses on their cars

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                      • #12
                        Re: Meguiar's Introduces Wraptivo Designer Car Wraps

                        Interesting approach for Meguiars. Or should I say 3M.

                        Not really a car care product. Maybe it should be placed with 3M logo on it.

                        I probably won't mess with this stuff, but If it's easy to apply/remove I could see people buying it.
                        Matt

                        Comment


                        • #13
                          Re: Meguiar's Introduces Wraptivo Designer Car Wraps

                          Originally posted by Megafast13 View Post
                          I probably won't mess with this stuff, but If it's easy to apply/remove I could see people buying it.
                          I guess it depends on how you define "easy".

                          To make it look like the car was re-painted, it's well beyond the skill level needed for good window tinting (we've all seen crappy tint jobs). For the casual person who just wants to do something different, add a stripe, cover up some scratches, put on a logo etc.... most likely the average joe can figure it out.

                          Comment


                          • #14
                            Re: Meguiar's Introduces Wraptivo Designer Car Wraps

                            This is a very interesting product with lots of possibilities. It will be interesting to see where it falls price wise.
                            -Bob
                            NXTti graduate, Meguiars Ford/SEMA Team

                            "All Corvette's are red, the rest are mistakes" - John Heinricy (Corvette Engineer)

                            Comment


                            • #15
                              Re: Meguiar's Introduces Wraptivo Designer Car Wraps

                              How much testing has Meguiar's already done with this?

                              Will they have an open testing type thing? I'd love to sign up for this.

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